Mixpanel is a free product analytics service for marketing and online content. Gain a deeper understanding of users by tracking their time spent using a website or app, make adjustments on the fly and then review data later on.
Understanding the user
Mixpanel is a complete market and product research solution, offering deeper understanding of how customers and viewers interact with a given product or site. The service tracks users during each step of their visit, including how they arrived. This presents a complete picture of the strengths and weaknesses of a project and potential improvements. Engagement is the primary concern with data showing how many customers booked, completed or signed up. A/B changes can then be instantly applied and compared, such as a different layout to a site or a graphical change to a video game. All of these features are designed to be user friendly without requiring advanced technical understanding. While the free version of Mixpanel offers most of these services, larger projects with a higher volume will require one of the subscription services.
Mixpanel is a complete product analysis solution with extra A/B comparison options. The service is more suitable for larger scale products and businesses due to the nature of comparison on offer, however.